![]() ![]() That’s probably not right, but I would really hope that this becomes a major new growth driver for the company. He continues: First of all, for those Cubans who are not familiar with Brian, you can see just how. I don’t think that rooms will ever be the majority of our business. But Chesky is the only one the president brags on. Just put it up.” And so, yeah, we’ve been getting a lot of traction. Airbnb co-founder and CEO Brian Chesky told CNBC he’s really proud of what one of the company’s first software engineers has gone on to accomplish since leaving the online home-rental. We’re basically saying, “You already have an Airbnb. He shares their route to crafting what he calls an 11-star experience. So we’re promoting rooms to stay in, but we’re hoping people get the thought, “Oh yeah, well I guess I have a room in my house.” And we also did a little bit of a cool little marketing campaign called “Airbnb It.” If you have a room, you have an Airbnb. Thats what Brian Chesky did in the early days as co-founder and CEO of Airbnb. And so that’s what we try to do with these ads. Do you spend them getting demand, or do you spend them getting supply? Or do you cut it half and half and spend half on demand, half on supply? The best answer is if you can create one marketing message that speaks to both audiences, then, of course, your ROI is higher because in one communication, you’re recruiting supply and demand. And one challenge is you have only so many marketing dollars. ![]()
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